Marketing Mix

Marketing is a vital part of any job and is an constituent(a) component of selling any harvest-home. Whether the business is a charge in the mouth mom and pop operation or a cosmea leader, market is a part of the business. Because there are many another(prenominal) ways to fulfill the needs of the customer, a straight-forward approach is to interpret the four Ps of the marketing amalgamate. This physical composition will dig into the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product, place, progress and price. Product is the good or emolument sold to revenge a customers needs. Place involves all of the decisions postulate to make the product or service avail commensurate in the intention market, or customers, place. Promotion is the process of informing the target market of the product. Finally, the ordinal element of the marketing mix is price. damage background knowled ge includes components such as summary of price setting by the competition as well as analysis regarding acceptance or rejection of prices by the identified market (McCarthy and Perreault, 2002). The fall in States air hose labor is very competitive. Following the attacks on September 11th, there endure been several airlines that have bygone out of business or have filed bankruptcy.

Southwest Airlines has been able to stay in business and out of bankruptcy, southwest Airlines is the and(prenominal) major airline to be profitable for the past 20 years (McCarthy and Perreault, 2004). This level of mastery h as been achieved in part because of their a! wful marketing efforts. Southwest Airlines is an airline with a creative marketing department. The airline industry in the United States has seen many changes in the past years. In the premature days of air travel, only the wealthy could afford to fly. locomote to a... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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