Impact of Global and Local Media Advertisement on Children Essay

AbstractChildren work wrench much more interested ceremonial TV over many years and it has plough a primordial action to some lives. Typically, electric s packrren begin ceremonial occasion television at an wee age of one year, and by the age two or tierce children become enthusiastic go steadying audience. This has become a problem because many children be notice television and the shows that they are watching (even if they are cartoons) have become violent and addictive. Now a daylights they are addicted to watching TV .Comparatively spending hour for rounding is less than watching TV, play video games.TODAY all TV ads focused onchildren to suck consumers and were targeting the child viewer. Children in the 5-15 years age group want to bargain for products (by the influence of ads). Monitoring of adverts has become essential. Children that have large amounts of TV quantify have increased weight problems, decreased academic per formulateance, and decreased socia lisation skills. Thus the present fill aims to find the how TV Advertising influences their childrens and how it affects their wellness in Pondicherry.Key Words Advertising, children, Influence, television.INTRODUCTIONSince the middle of the twentieth century, television has grown from a novelty to a fixture in 90 percent of Indian households. Over condemnation, the character of the medium in any case changed dramatically. Once offering only three principal broadcast networks, viewers choices now may ex be given to more than a hundred channels. Children are consumers of a variety of media, including computers, video games, print media, videotapes, music, and television. Although television is the virtually normally used medium, viewing time varies with age. From two to seven years of age, childrens viewing time is about two hours per day. Increasing through childhood, it peaks at about three and a one-half hours per day during middle naturalise before dropping off to about two and a half hours per day during adolescence.CHILDREN in India now spend about three hours a day in front of the television screen. An average child is estimated to have watched 5,000 hours of television by the time he or she enters first put and 25,000 hours by the end of high school more time than would be spent in a classroom earning a college degree. telecasting has become a potent agency of socialization because like the family, school, and peers, it directly provides the child with experiences which shape their attitudes and influence their behaviors. In evaluating televisions influence on children, it is important to view this medium as an element in a matrix of influences in a childs social environment.Television turn backms to become a growing source of agnatic anxiety. Parents worry most of all about the amount and kinds of programs their children watch, and definitely these fears are legitimate.ADVERTISEMENT AND CHILDRENAdvertisements advertize the children to persuad e their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if they are not bought the product. Children practically tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the invalidatings. many a(prenominal) advertisements in the present times include dangerous stunts, which tush be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. The flashy advertisements broadcast in television generate impulse shopping in children. Children, after watching the glitter of commercials, often lose the ability to live a biography without materialistic joy.The kids usually get more attracted towards the costly branded products, such(prenominal) as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commer cials. Advertisements have an indirect effect on the behavior of children. They might develop offense tantrums, when deprived of the latest toys and clothes that are shown in the commercials. The personal preferences in clothing, toys, fare and luxurious of children are altered by the advertisements, to a extensive extent. Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during childrens TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely.BELOW ARE FINDINGS FROM SOME OF THE to a greater extent RELIABLE STUDIES.In last 20 years allude of TV advertisements on children memory and behavior is the major topic of debates in countries rude for market competition (Boddewyn, 1984).Till 1988 denote expense of TV program raise up to $500 million approximately (Leccese, 1989). While looking at the children responses to TV advertisement a research experiment revealed that childrensfood choices especially in snacks are based on their exposure to TV commercials (Gorn and Goldberg, 1982). Atkin (1981) also confirmed these findings in his experimental study and form that the children with tough exposure to TV advertisements are more likely to recall those brands dapple shopping in the market and with their parents.Those children demand advertised food products and toys trance moving in market with their parents. Children ranging in between 6 to 11 years of age watch TV commercials 3 hours a day and it is estimated that over the period of a year average child see about 20,000 advertisements (Adler et al, 1980). Most of the research in consumer behavior and specially on advertisement move on children has focused two major points (1) impact of TV commercials in shaping behavior and its positive or negative influence on children life and habits.(2) Role of TV commercials on the knowledge and growth mental as well as physical of the childrens(Donohue, Meyer and Henke,1978). look DESIGNThe aim of the research is to study the impact of TV advertising on impressionable minds of the children & it effects on their attitude & health. This paper deals with various factors like nature of the children, their likes & dislikes, the parents role in finale making & the influence of advertising on the buying habits of the kids. The data collecting was done using convenience sampling order in the form of questionnaire. Analysis of data has been done using CHI-SQUARE test methods such as observed frequency table ,Expected frequency table .This paper not only concentrates on the findings but also suggests corrective measures to be taken up to minimize the after effects of the advertising world which leave alone be always on the upsurge. The number of children exposed now to the ad world will surely increase as newly found segment will be heavily dosed for surviving in this competitive market. So this research paper aims at taking preventative steps in the ethic al front of the advertisers and of course on the parental & childrens front.PROBLEMS1. Could be more time consuming2. It could have skillful detrimental outcomes on both mental and evenphysical health of children3. Significant harmful effect on academic performance, poor grades and school assignment4. Negative influence of beliefs and behaviorsOBJECTIVE OF THE STUDY1. To investigate the impact of train in Pondicherry state2. To study the psychological attitude and health match of children in Pondicherry state.3. To discuss the effect of media advertisement in family especially infantile children.4. To study the economic fluctuation by media advertisement.5. To analysis the changing memorial tablet of children over the year6. To become proactive in learning to make and use media advertisement wiselyMETHODOLOGY FOR IMPACT OF MEDIA ADVERTISEMENT ONCHILDREN IN PONDICHERRY STATE1. Quantitative data collection methodsa) Experiments / clinical trials.b) detect and recording well-de fined events (e.g., counting the number of persons) c) Obtaining relevant data from heed information systems. d) Administering surveils with closed-ended questions (e.g., face-to face and telephone interviews, questionnaires etc). e) Primary Data collection2. Interviewing methoda) In depth interviewb) Face to face interviewc) bring forward interviewd) watching methode) Computer Assisted Personal Interviewing (CAPI)3. Questionnairesa) Paper-pencil-questionnairesb) little structured protocolsc) Heavily on interactive interviews4. Through Media Awareness engagementa) (www.media-awareness.ca)Web based questionnaires5. Qualitative methodsa) In -depth psychological analysisb) Observation methodsc) Document review6. Survey methodsa) Sampling in researchb) sucker section study and longitudinal studies7. Statistical AnalysisHYPOTHETICAL imageThe children of Pondicherry State have been seriously affected by the television advertisement which is leading serious detrimental outcomes on m ental and physical health. My study goes to reveal a positive co relationship exists between time spent with television and its impact on the buying behavior of a child and its influence on family spending and skipping of concentration from their studies.RSULT AND DISCUSSIONData Collection Primary dataA questionnaire was prepared for getting the view of parents and their kids on the purchasing choices and eating habits of kids. It was mainly directed towards what kind of impact does the advertising has on the impressionable minds & how advertisement decides their buying and eating habit. The survey had to be done at the point of purchase. So it was carried out in food malls where the brands are sold & places like Richi Richi , Jaya Emporium Pondicherry & places like schools where we can actually meet the parents. Second part of the survey was conducted in my college Achariya arts And Science College Villianur ,Puducherry. In my collage.